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Weekly Special
Bill Gates' 8th visit to China

Three weeks ago Bill Gates, the founder and chairman of Microsoft Corporation,paid his 8th visit to China. The presence of Bill Gates drew nation wide attention ranging from university students to software industry peers,even to top Chinese officials.

This edition of Business Life, focuses on the significance and outcomes of this trip by following the main activities of Bill Gates in Beijing and the overall strategies of Microsoft towards the Chinese market.

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Introduction
Business Guide is the only show on CCTV-9 giving domestic and international audiences up-to-date analysis of issues effecting the Chinese economy. For 30-minute every Sunday, Business Guide asks industry experts to comment on financial and business trends in China.

CCTV-9 is part of CCTV International – an English news channel devoted to reporting business, education and cultural developments in China. CCTV-9's Business Guide is relayed through cable and satellite joined AOL Time Warner and FOX's cable networks giving Business Guide access to key markets in the United States.

Business Guide has three segments:

Policy Update keeps viewers abreast of major legislative developments, with insider commentary about the potential impact on domestic and foreign investment in China.

Market Analysis monitors the latest business strategies helping companies achieve market dominance. The Business Guide team of reporters investigates key industries with strong investment potential. They identify the leading economic indicators driving growth, while helping audiences to understand where money is being made in China.

Business Life talks to entrepreneurs creating new business realities throughout the Mainland, and attempts to understand how the country most influential business figures are changing the competitive landscape.

When international audiences want to learn about China business environment and potential investment opportunities they turn to Business Guide every Sunday on CCTV-9.

CHINA CENTRAL TELEVISION





Main Staff
Producer: Tong Bingxue

Reporters & Editors:

Zhu Xianli

Zhou Ling

Deng Wu

Sun Peng

Huang Rui

more...



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